Solutions - Retail

Reveal® has helped retailers increase profit margins by 10-50% by empowering managers to get critical factors such as the customer/staff ratios right.

Many retailers are already familiar with concepts such as the ratio between store visitation and conversion rates. However, just providing accurate information is not enough. From Reveal’s experience simply giving retailers key metrics such as conversion rates elicits the response, "well that's very interesting, but don't tell me what's wrong, tell me how to fix it?" This is exactly what Reveal does.

Depending on retailer requirements and budget, the Aveon® customer engagement system can be configured one of two ways:

Core configuration 1: total store behavioural analysis
Full store coverage with multiple counting zones with optional ’add-on’ management tools such as trend analysis, event evaluation, staff rostering, balanced scorecard management, salesperson coaching, sales forecasting, management by exception, complex data analysis and mobile phone tracking.

Core configuration 2: entry only behavioural analysis
Entry only coverage with optional ’add-on’ management tools such as trend analysis, event evaluation, staff rostering, balanced scorecard management, salesperson coaching, sales forecasting, management by exception, complex data analysis and mobile phone tracking.

Optional ‘add-on’ management tools
The Aveon® customer engagement system has a range of intuitive ‘add-on’ management tools to provide retailers with the information and insights necessary to implement the changes required to improve store performance.

Aveon™ retail management tools

Application/benefits

Trend analysis

to highlight trends and relationships between sales, store visitation, conversion rates and other key metrics

Event evaluation

to capture key information influencing store visitation such as promotions,               weather, etc

Queue management

to detect when customers enter 'free-form' queues, how many are present, average wait times, etc

Sales forecasting

to forecast sales and manage budgets based on historical data

Staff rostering

to optimise staff rostering/scheduling based on predictive store visitations

Balanced scorecard management

to evaluate store  performance against KPIs

Sales person coaching

to identify opportunities for coaching interventions

Proactive performance monitoring

Continually monitor the performance of the retail operation providing proactive insight into positive and negative key performance measures

Complex data analysis

to assist with interpreting patterns or trends within massive data sets across retail chains

Mobile phone tracking

 

 

“Telecom has been using the Reveal system to understand our sales opportunity, then measure sales efficiency against that opportunity across all our company owned stores since 2003. We have focussed on customer engagement as a key store KPI. In terms of results, we have DOUBLED our customer engagement levels on average, and more than doubled in our busiest periods with gross profits increasing by 88.1%.
Frank Dowling, Head of Consumer Sales
Telecom New Zealand

Store Design, Advertising Effectiveness and Consumer Behaviour

The computer vision technology in the Aveon® customer engagement system does not simply count store traffic as a light beam would. The system tracks people across a zone of interest. Furthermore the system has been designed with the capacity to use multiple cameras to provide a single continuous 'virtual' image. This means it is possible to configure the Aveon® system to track the anonymous activity of any individual into a store, recording;

  • Whether they pause to look at advertising displays
  • What they do after interacting with a display
  • Which isles they typically move around

All this information can then be correlated with the POS transaction as the person leaves the store.

This provides a tremendously powerful market research opportunity whereby consumer behaviour in retail environments can be evaluated. Many large retail chains make huge investments in the placement of goods and advertising within their stores without much clear information about consumer behaviour. The Aveon customer engagement system is a great tool for achieving more effective merchandizing, marketing, store planning and layout.

For further information contact us

 

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